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Steven Schneiderman is Principal of Schneiderman Marketing, LLC, in Tulsa, Oklahoma. Combining 25 years of marketing expertise with 40 years of magic experience, he is uniquely positioned to help magicians with their marketing efforts. Steven’s article, “The Ten Biggest Mistakes Magicians Make With Their Websites,” appeared in the February issue of MAGIC Magazine. In contrast, Steven now offers a list of sites that he feels are “doing it right,” plus a link to his personal page of Recommended Resources that will help you improve your Internet presence.
1. Robert Strong uses fun, well-produced video to showcase his act. 2. Barry Tamarkin has clean, easy-to-follow site navigation and a nice muted color palette. 3. Tim Conover uses a simple layout supported by good photos and compelling sales copy. 4. Eric DeCamps uses photos, videos, and even a blog to draw the visitor into his world to build a relationship. 5. Jeff Moche delivers his sales pitch through humorous sales copy and 6. Rocco's simple site depends heavily upon video, but also includes links to his Twitter account. 7. Simon Winthrop has a lot going on at his site, but he grabs you with the pounding music and captures your attention with his visuals. The site has simple navigation and uses keywords well for search engine optimization. 8. Will Roya has a dramatic site that uses music, video, and testimonials to set the tone.
Bonus: Steven Schneiderman’s Recommended Resources
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